TomTom unveils new range of fitness trackers in India

tomtom_559_111616022809TomTom, known for making GPS devices, on Wednesday unveiled  range of fitness trackers: the TomTom Touch, TomTom Spark 3, and TomTom Adventurer. India has the third most obese population and the company aims to focus on fitter India with its innovations.

The TomTom Touch measures the percentage of body fat and muscle mass in the body to help the user know his/her body composition. Body composition gives a user an advanced understanding of their fitness level and how it’s changing over time. The device helps track user’s steps, sleep, all day heart-rate, calories burned, it also comes equipped with a sports mode for running, cycling or hitting the gym. User can also stay connected with smartphone notifications. Users can also view their progress and share achievements with friends via the TomTom MySports companion app on their smartphone.

Next is TomTom Adventurer which is a GPS Outdoor Watch built to elevate outdoor activities with dedicated sports modes for hiking, trail running, skiing and snowboarding. TomTom Adventurer is also equipped with a 24X7 activity tracker, multi-sport mode, built-in heart rate monitor, music player, barometer, compass and automatic lift detection for snow sports. It also comes with GPS tracking and Route Exploration, building on TomTom’s heritage as a global leader in navigation and mapping.

Last is TomTom Spark 3 GPS Multisport Fitness watch. It comes equipped with Route Exploration that helps user easily explore new trails and find their way back. Additionally, every time a user hits the road, the GPS trace is displayed on the GPS Sports Watch allowing them to find their way back to the start. By combining the integrated compass and GPS information, anyone can run with the confidence of knowing which path to take and how to get back. Routes are easily shared with friends after a run – challenging all to explore more. These GPS Sports Watches have brand new, slimmer, sleeker straps in a range of colours to wear every day, while still ready to take on even the toughest workouts.

“With TomTom Touch fitness tracker you could see how your body composition changes over time to find out what works for you and understand how fit you are. Building on our years of experience in mapping and navigation, we are proud to also introduce path breaking Route Exploration technology in TomTom Adventurer Outdoor GPS watch and TomTom Spark 3 GPS fitness watches.” With three new product launches including two which are brand new categories, the business is in an exciting stage of growth. We are confident that the Indian consumers will find their perfect fitness companion with TomTom Sports,” said Andrew Cooper, senior vice president, TomTom International.

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